If you’re like most chiropractors, it’s likely you don’t spend your days connecting with friends on Facebook. In fact, it’s likely you don’t even like Facebook and might even believe it’s a total waste of someone’s time. Chiropractors I know want to spend as little time in front of a computer as possible because they believe they make the most impact (and income) when they’re putting their hands on people, not a keyboard. Sound like you?
Well, that’s partially true. I know the magic of healing happens when we have the opportunity to make a specific adjustment in the right place at the right time. But before you get the opportunity to do that, you have to first inspire people to want to come and see you in the first place. Most chiropractors tell me their number one problem is attracting more new patients. Their number two problem is retaining them.
If that’s the case, then the real problem aka subluxation is that you’re not getting the right message in front of the right people often enough and long enough. If you did you’d have more new patients who stay, pay and refer than you could handle. Think about it, if your community had any idea about what you really do, you’d have a waiting list of patients willing to wait months to get in to see you. That’s exactly why I suggest you rethink your opinion of Facebook.
The bottom line is Facebook is the place you can now reach and teach more people in your community faster, cheaper and easier than ever before. Even better, it’s the place where you can make it easy for your existing satisfied patients to refer their friends and family automatically, if you know how to do it correctly.
If you’ll put forth just a little bit of effort to learn about the power of social marketing and you’re willing to make a modest investment in the right tools and education to help you do it right (most chiropractors aren’t), I contend you might have found your new best friend. Chiropractors tell me that all the time.
You might think Facebook is a waste of time. You might think you’ve tried it and it doesn’t work. You might have asked your office manager to handle it for you and you have no idea if it’s working or not.
The truth is people are searching to find you on Facebook. People in your community are sharing their opinions about the latest and greatest happenings in your community. What are they sharing about you? My question for you is if they find you on Facebook, what will they find? Think about it…
As a colleague, even if you don’t want to start connecting with friends on Facebook, I’m telling you that you want to have a professional presence on Facebook (YouTube and Twitter also). If you want to make it easy for people to refer their friends, family and co-workers then make sure when they find you on Facebook they find something that makes them say “Hey, that looks interesting, I should try that today.”
Recommended Action Steps:
- Grab a cup of coffee/tea, glass of wine or a beer and watch the video tutorial training at www.facebook.com/FreeChiropracticMarketing.
- If you don’t already have a Facebook profile, go to www.facebook.com and start your own personal profile.
- If you don’t already have a Facebook page for your practice after you’ve started your own Facebook profile, visit www.facebook.com/pages and start a Facebook page for your practice.
- Write down your questions and join me on an upcoming Free Social Marketing for Chiropractors Webinar.
- Be open minded to learning about new things and stay focused on the big picture of getting your message out to your community.
Dr. Jason Deitch is a chiropractor who retired from practice to write the national bestseller Discover Wellness: How Staying Healthy Can Make You Rich. After what he learned while his wife was Facebook’s first Director of Marketing he founded Fan Page Generator, a social marketing design and consulting firm helping chiropractors get the message out worldwide. Watch his free 18 video tutorial training at: www.facebook.com/FreeChiropracticMarketing.