ChiroTouch Launches ‘Features’ Ad Campaign

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San Diego, CA – December 16, 2010 –  ChiroTouch™, the nation's leader in chiropractic software, has recently launched a new ad campaign centered around the plethora of features incorporated into its total practice management software system.“The concept behind our new ad campaign was to increase awareness of the true power the ChiroTouch total practice management system places in the hands of chiropractors,” said Robert Moberg, President of ChiroTouch. “In that regard, our ads clearly illustrate that the ChiroTouch system is indeed 'feature-rich,' and one that truly empowers the chiropractor to take control of his or her practice."

The 'Features' campaign was launched in the target media in December, with print ads appearing in The American Chiropractor, Chiropractic Economics, and Practice Insights.  The first ad, titled 'The List,' showed a doctor holding a list of features so long that it literally runs of the page.

"This ad campaign is really a reflection on the collaboration we at ChiroTouch engage in with our practices," commented Ryan Stenberg, Director of Marketing at ChiroTouch.  "Working so closely with so many practices to help them attain the lifestyle and success they aspire to has given us a great advantage when developing our software.  It's their insights, combined with our own experience in providing support to chiropractors around the world, that has shaped ChiroTouch into such a feature-rich system."

Chiropractic software designed from the ground up to maximize efficiencies for virtually every process, including patient self check-in, scheduling, SOAP notes, billing, interoffice communication and more; ChiroTouch has developed its HIPAA-compliant system to drastically reduce the time it takes to perform tasks that chiropractors are already doing.  That gives chiropractors more time to see more patients—resulting in increased referrals, improved efficiencies, and a direct, measurable impact on practice profitability.