San Diego, CA – October 15th, 2010 – ChiroTouch™, the nation's leader in chiropractic software, recently posted its latest article in its educational series entitled "Choose the Right Coach for Your Practice."
Choose the Right Coach for Your Practice
Acquiring a coach for you and your chiropractic firm shouldn’t be looked on as an expense that is possibly unnecessary and risky to take. It should be viewed as an investment in your business and in yourself as a chiropractor.
The right coach can help you isolate and identify what it is you want, not only for your practice but from yourself. According to the team at www.masterscircle.com there are, in general, two types of chiropractors, just as there are two types of patients:
When a patient seeks chiropractic care because he or she is in pain, they are problem/solution oriented. They’re hurting, therefore they seek a solution for their discomfort. They want to feel well again. A patient in this category will attend their chiropractic appointments as long as the pain exists. Once they’re feeling better, though, they tend to end their visits and won’t return until another problem arises, or the old one resurfaces.
Chiropractors themselves can fall into this category. Chiropractors who are interested in making ends meet, operating in the black with a nice clientele of repeat customers, are problem/solution oriented. If their bills are being paid, they’re living somewhat comfortably and their current patients are familiar and happy, they don’t ask for anything more.
There is nothing wrong with being a problem/solution oriented chiropractor. This is your practice, these are your patients. Being happy and providing yourself, as well as your patients, with what is needed is a good and commendable place to find yourself.
An experienced coach can help you identify this characteristic and give you the tools to maximize it. Many chiropractors who are happy to remain in this category feel an outside push to become ambitious, successful, rich, and powerful. A coach can help you gain the confidence you need through knowledge, training and inspiration to resist this pressure. You will also receive instruction on how to maximize your level of comfort, even including explicit assistance in fully incorporating chiropractic software and chiropractic documentation.
The client who approaches a chiropractor when they’re feeling 100% well wants to optimize their health. They aren’t satisfied with being pain-free. They want total health and nutrition, and they’re dedicated to getting it. These patients are usually a chiropractor’s dream. They understand and embrace the importance of chiropractic care in their lives and they see it as a vital and necessary element in their health regime.
Chiropractors fall into this category as well. There are those whose clinics are doing well. They’re operating smoothly and in the black. They have a decent clientele, yet they want more. They want to make an impact on the chiropractic world. They want to reach out to new patients, people who don’t yet understand the quality of chiropractic care. They also want to see greater success financially.
Ambitious chiropractors such as these will also benefit greatly from acquiring a coach. Their path will be meticulously sculpted by a trained professional. A chiropractor can expect to be taught how to speak publicly, how to effectively reach their audience, how to generate more clientele, how to manage operating costs, and how to manage their time.
How Do You Choose The Right Coach?
Look for coaches who are professional, experienced, up-to-speed with current technologies, and willing to tailor their coaching to your needs.
A coach that emphasizes patient needs and concerns is the type of coach you’ll want to guide you in your business. There are coaches whose emphasis is on money. You’ll be encouraged to use the type of language and recommendations that result in patients agreeing to procedures they may not even need, all in the quest for greater revenue. This type of non-ethical counselor should be avoided as they do not put your patient’s needs above all else.
Experience and Reputation
Your counselor should have solid experience and references to back them up. While duration in business is not a clear indicator that a counselor is professional, it is a good sign. If their coaching business has thrived for years, even decades, it’s a good indication that the coaches are professional and know what they’re talking about. Be sure that once you agree to signing a contract with your coach, you’ll be directly assisted by the coach, rather than an inexperienced subordinate. In addition to length of business, make sure that your coach is an accredited professional. Brand-new coaches who have excellent credentials may prove more trustworthy than coaches who have been in the business for years, but who have a blemished record.
Understanding of Modern Technology
Your coach needs to have an understanding of and a good grasp on modern billing and record-keeping technology. Chiropractic soap notes and chiropractic software are vital to a chiropractic clinic’s survival. If you don’t have instant and easy access to your patient’s information and vitals you may as well be operating blind. Knowing how to perform flawless chiropractic documentation and employ chiropractic software will give your business the vital boost it needs. Each patient wants to receive individualized and personal care. This is only possible if you have thorough knowledge at your fingertips before you see each patient.
Each chiropractor and their clinic should be treated individually. Be careful not to sign a contract with a coaching company that doesn’t offer customized services. A coach should be interested in you, the individual person. You shouldn’t have to follow a blanket set of rules designed for the masses without having your personal needs considered. Look for coaches who tailor their programs for each person that signs with them. You’ll get better training and service that way.In addition to this, be sure that you have a complete explanation of fees before you agree to a contract. Don’t feel shy about asking for hidden charges.
These tips should help you secure a reliable and experienced coach who will effectively guide you through your role as a chiropractor and a business owner. Most importantly, trust yourself and who you feel will best lead you in the right direction.