ChiroTouch Launches Leadership Ad Campaign

San Diego, CA – August 27, 2010 – ChiroTouch™, the nation's leader in chiropractic software, has recently launched a new ad campaign centered around the leadership position it has taken in the chiropractic total practice management software industry.

“The concept behind our new ad campaign was to not only increase awareness of ChiroTouch as a company, but also to inform the community as to why and how we've been able to emerge as the industry leader” said Robert Moberg, President of ChiroTouch. “In that regard, our ads talk about our commitment to our practices, the profession, the providers, and the patients we collectively serve."

The 'Leadership Campaign' was launched in the target media in July, with print ads appearing in The American Chiropractor, Chiropractic Economics, Practice Insights, and DC Products Review.  The first ad, titled 'Leadership Through Listening,' touted the process by which ChiroTouch engages to help a practice realize improved patient care, increased profitability, and lower costs.

"It all starts with listening," commented Derek Wilson, Vice President of Sales.  "And that's why we chose to launch with that concept.  We spend a great deal of time learning about the unique, individual requirements of a practice, and that equips us to provide a solution tailored to meet those needs."

Chiropractic software designed from the ground up to maximize efficiencies for virtually every process, including patient self check-in, scheduling, SOAP notes, billing, interoffice communication and more; ChiroTouch has developed its HIPAA-compliant system to drastically reduce the time it takes to perform tasks that chiropractors are already doing.  That gives chiropractors more time to see more patients—resulting in increased referrals, improved efficiencies, and a direct, measurable impact on practice profitability.

"The follow up ad, released in August and September, is called 'Leadership through Innovation,' and focuses on our efforts to continually provide technology that truly empowers a practice," said Robert.  "Our software engineers are continually collaborating with practices across the country in order to incorporate innovations in the ChiroTouch software system that will give our family of practices the ability to provide the best patient care possible."