ChiroTouch Helps Chiropractors Get Back to Basics with Dr. Steve Hoffman’s Latest White Paper

San Diego, CA – August 4, 2010 – In the effort to help chiropractors find the success they seek in their practices, ChiroTouch™, the nation's leader in chiropractic software, recently published "First Steps," a white paper authored by noted industry expert, coach, and chiropractor Dr. Steve Hoffman.

“We at ChiroTouch take a lot of pride in our continuing efforts to become a resource to the community in which we serve” said Robert. “And we were very pleased to be able to publish Dr. Hoffman's latest white paper, which helps doctors of chiropractic reconnect with their goals and lifestyle dreams.  We all get so caught up in the daily 'business' of life that we sometimes forget the importance of focus and clarity."

Dr. Hoffman brings 30 years of experience to the chiropractic field, along with a substantial and practical business background. While his start as a wellness-oriented chiropractor led to the development of one of the most successful family practices in the state of Michigan, what is perhaps the most impressive is that he developed this practice at the end of the Jimmy Carter administration in a community devastated by double digit inflation and double digit unemployment.

“The theme in my practice was for our practice members to develop the mindset that their patients would have to be crazy to ever go anywhere else for their care,” stated Dr. Hoffman. “So, we developed systems to deliver on this premise.  We also created communication strategies to foster the idea that care was a “family affair” in our office. We instituted ‘Ritz Carlton’ staff meetings so that we could, as the Ritz Carlton does, meet and exceed the stated and unstated expectations of our practice members.”