ChiroTouch Brings Focus on Marketing to Chiropractors with Release of Dr. Michael Failla’s Latest White Paper

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San Diego, CA – August 13, 2010 – In the effort to help chiropractors market their practices effectively in the digital age, ChiroTouch™, the nation's leader in chiropractic software, recently published "Marketing for a Digital Age," a white paper authored by ChiroTouch co-founder and chiropractor Dr. Michael Failla.

“There are often times when we reach out to industry experts in our continuing efforts to find ways to give back to the community” said Robert Moberg, President of ChiroTouch. “So we were very pleased to present this white paper on marketing from one of our very own.  Marketing is a critical component of any business, and in today's economic environment, chiropractors are forced to find innovative ways to bring in new patients."

Dr. Michael Failla is the CEO and co-owner of Integrated Practice Solutions, the makers of ChiroTouch.  Dr. Failla graduated from Life University College of Chiropractic in Atlanta, GA and went on to run a highly successful chiropractic office in Seattle, WA,  for 25 years.  He sold his practice in 2007 and continues to promote health and wellness by helping chiropractors run streamlined and successful practices with more time for their patients and less time with their paperwork.

Chiropractic software designed from the ground up to maximize efficiencies for virtually every process, including patient self check-in, scheduling, SOAP notes, billing, interoffice communication and more; ChiroTouch has developed its HIPAA-compliant system to drastically reduce the time it takes to perform tasks that chiropractors are already doing.  That gives chiropractors more time to see more patients—resulting in increased referrals, improved efficiencies, and a direct, measurable impact on practice profitability.

"This century is vastly different from the last," commented Dr. Failla, "and any chiropractor should recognize that. If you are going to stay competitive, you need a more updated approach to pull in business. The best way to view these changes is by seeing them as opportunities to shine. Simply having new chiropractic software is not enough. You have to know how to go out and target prospective clients as well."