What would your practice be like if people started your care plan and continued on with supportive care, while at the same time sending their friends and family in? How long would it take before there was no more room on your schedule for new patients? How much more profitable would you be and how much more fun would you be having? What would you give not to have to spend more money on expensive advertising or marketing materials?
What is this amazing magical tool and where can you get your hands on it?
The amazing tool that I am writing about is workshops. Most of the largest and most successful practices in our country were built through patient education and workshops. Unlike table talk where you may only have a moment to share a blurb or fact with the patient, the workshop gives you the opportunity to share the bigger picture and give a greater insight of how they may benefit from your services.
Giving people handouts, newsletters, flyers, and brochures are great ways to give your patients and community information. But nothing can create more authority and credibility for you as a doctor than the power of public speaking. Many of you know this truth already and yet are not taking action either due to lack of experience or fear that they won’t work.
The most common reasons that I have heard for doctors not giving workshops are:
- I am too busy.
- I am not a good speaker.
- I can’t get anyone to attend.
- People don’t get it so why bother.
I completely understand the apathy that I hear from these doctors. The reality is that we have a tremendous health crisis going on in this country right now and our chiropractic message needs to be shared. You are going to be pleasantly surprised at how receptive the public is to our message of vitalistic approach to healthcare is. If you are having a difficult time getting people to attend your workshops this is an area ChiroTouch can be extremely helpful.
There are several ways that ChiroTouch can help you improve the attendance of your talks.
- Sign In - Upon sign in you can have ChiroTouch greet the patient with a message reminding them of the upcoming workshop.
- CTReminders – You can text message or e-mail the patient on the day of the workshop as a reminder.
- Alerts – This can act as a reminder for the doctor and staff if the patient has not yet attended or signed up for the workshop.
The wonderful thing about implementing workshops into your practice growth strategy toolbox is that they are inexpensive and they don’t take a great deal of time. Once you have written a workshop that is appealing and gets a good response in your office and community it is easy for you to repeat this process again and again. If you are not getting the results you expected and need some coaching on ways to increase your attendance and conversion rate, don’t hesitate to ask for help.
Dr. Meinhofer is a customer sales representative for Integrated Practice Solutions, the makers of the ChiroTouch Chiropratic Software; a complete practice management software system designed to make your job easier and your patients’ experience better..