For years, chiropractic colleges have focused on one thing—training students to be great doctors. Upon graduation, students were well versed in anatomy, physiology, clinical sciences, and a variety of adjusting techniques. Although they had the ability to be great healers, some weren’t getting the chance to do any healing. The doctor-only mentality of a chiropractic education neglects one very important aspect—business.
Of course, helping people live healthier, happier, fuller lives is the ultimate goal of chiropractic, but if chiropractors can’t run successful businesses and keep their doors open, all their knowledge, skill, and technique is wasted.
And in today’s marketplace, where some of the country’s top corporations are going under, what is the likelihood a doctor with no business training will stay afloat? That’s why Parker College of Chiropractic has been on a mission to teach students to be not only superior doctors and clinicians, but also entrepreneurs with a keen understanding of business practices. Parker students are taught behind-the-scene functions and essential business concepts such as budgeting, cash management, marketing, financial interpretation, negotiating a lease, evaluating taxation status, determining legal liability, insurance, billing, and many more. They learn communication—intrapersonal, interpersonal, and public—in order to first get patients into the clinic and to develop relationships that keep them coming back.
It is this type of advanced business training that will elevate the chiropractic profession to its rightful place in the health care industry. Successful businesses are serving more people. And when more people are experiencing the true health benefits of chiropractic, it will significantly verify the legitimacy of our profession.
Parker’s progressive business curriculum puts students 10 to 20 years into the future of chiropractic health care and prepares them to see chiropractic in a mainstream manner. Parker students are taught an innovative exam process that addresses aspects outside of the subluxation, which is essential for changing the public’s perspective about chiropractic care. The future of chiropractic needs to move towards a wellness approach to health and move away from the pain model.
Chiropractic wellness is a mainstay in Parker’s curriculum as we teach students to care for the total patient—physically, mentally, and emotionally. Chiropractic offers the full spectrum of wellness care—from nutrition, exercise, and stress reduction to the actual adjustment that removes nerve interference and allows the body to heal itself. What we have as a profession is unique, and once we learn to successfully and effectively communicate that to the public, they will see us as we have seen ourselves for more than 100 years—as primary care physicians. And that is exactly what we are training our students to be at Parker College of Chiropractic.
Dr. Fabrizio Mancini is the president of Parker College of Chiropractic in Dallas, Texas and the president of Parker Seminars. For more information call 1.800.GET.MY.DC or visit http://www.parkercc.edu./.